The product design & strategy studio of Ben Hernández.

Design + Product

Hi I’m Ben Hernández—neurodivergent, startup-hardened, and deeply obsessed with building teams and products that actually move the needle. I have a bias for action, a knack for cutting through the noise, and a relentless push for great over perfect—because perfect never ships.

Work: Pixels

An assorted collection of design that I’ve directed design on or done myself.

 

Work: Case Studies

Coming Soon!

About Ben

Most Recently, I was Head of Product Design/Product Manager at Zippy, where we are making the dream of home ownership possible for thousands while also making the process of mortgage approval “Zippy fast”. I have 19+ years of experience working on digital products both in-house and as a consultant. I’ve worked with/for several companies, large and small. I love building and designing complex and ambitious software.

Prior to Zippy, I joined Bestow to lead product and design through the build and launch of our MVP product to 49 States and Washington, D.C. Eventually, I moved to focus on product design and have built a team with a strong culture of data & research-informed problem-solving for scale. Of note are the organization of a design system team to support our design system (Kindred) and championing efforts to bring research and user testing to the product planning process.

Before that, I was privileged enough to work with a number of start-ups, enterprises, and government clients. During that time, I was also part of the launch teams for Vinli and Robin Autopilot. I’ve also worked with/for companies such as NBC-Universal, GameStop, and Microsoft.

As a leader, I like to say that I optimize for trust and believe in empowering my teams to make decisions, not micro-managing them. I drive to cultivate effective, well-rounded “solutioneers” who think both in macro and micro and aren’t satisfied with “the way its always been done.”

Values

Throughout my career as a designer, product manager and leader, I’ve come to recognize a handful of core values that consistently guide how I approach my work, lead teams, and contribute to broader organizational success. These aren’t just principles I aspire to—they’re standards I hold myself and my teams to daily. While the contexts may change, these values remain the foundation: Innovation, Investing in Relationships, Great, Not Perfect, and Work Hard.

Innovation as Contextual Creativity

When people hear the word _innovation_, they often imagine groundbreaking inventions or Silicon Valley moonshots. But to me, innovation isn’t always about creating something the world has never seen. Often, it's about recognizing proven patterns, understanding their strengths, and applying them in new, thoughtful contexts. True innovation is just as much about insight as it is invention. Whether it's integrating a workflow that’s worked well elsewhere into a new team or creatively reapplying a classic framework to a modern problem, innovation often lives in the thoughtful remix—not just the brand-new.

Relationships Are the Real Infrastructure

No amount of process or tooling can replace genuine human connection. I believe strongly in investing in relationships —with direct reports, peers, and those I report to. Especially in today’s remote-first world, those natural moments of connection that happen in shared spaces need to be intentionally cultivated. Building rapport, understanding motivations, and finding common ground with others bridges the communication gaps that inevitably arise. My goal isn’t just better collaboration—it's to elevate others, create mutual trust, and ensure everyone is in the best possible position to succeed.

Striving for Great, Not Perfect

I hold high standards for the work my team and I deliver. I truly believe that producing great work—measurable, meaningful, and consistent—leads to real business impact. But I also understand the trap of perfectionism. Pursuing “perfect” often delays progress and exhausts energy that could be used more effectively elsewhere. Candidly this is a life long struggle for me. That’s why I advocate for great, not perfect. It’s a fine balance, but one that I’ve learned to navigate: delivering exceptional quality without getting lost in endless refinement. I'm comfortable pushing myself and my teams to be great—and knowing when it's time to ship.

The Value of Showing Up and Giving Your All

Finally, I deeply value working hard. Whether the task at hand is inspiring or tedious, rewarding or thankless—I believe in giving it your best. This doesn’t mean burning out or glorifying hustle culture. It means honoring your work with effort, discipline, and a sense of purpose. Sometimes the hardest challenges are the ones with the least immediate payoff, but I’ve seen time and time again how consistent effort, even in the small things, builds credibility, momentum, and results.

These values aren’t abstract to me—they shape how I lead, collaborate, and contribute. They’re the foundation I return to when I’m navigating ambiguity, building teams, or driving projects forward. And most importantly, they help me bring out the best in the people around me.

 

Original Content

Check-out my latest writings, podcast episodes, and other original content from my blog and podcast.

 
 

Core Values: 2025 Edition

Over the years, while building out teams and developing standards that help my designers collaborate with folks from several different backgrounds, it became clear that one very important factor was always up for debate: what “good design” actually was for our organization…

 

CARMEL UX

Over the years, while building out teams and developing standards that help my designers collaborate with folks from several different backgrounds, it became clear that one very important factor was always up for debate: what “good design” actually was for our organization…

 

4. Joyful Design

...and I'm back after a long hiatus!

In this episode, I have a great conversation with Product Innovation and Joyful Design Thinking leader Himanshu Bharadwaj about his unique perspective on being a designer and finding joy in his occupation.