Design + Product Leadership

Hi I’m Ben Hernández—neurodivergent, startup-hardened, and deeply obsessed with building teams and products that actually move the needle. I have a bias for action, a knack for cutting through the noise, and a relentless push for great over perfect—because perfect never ships. Also, yes I do still design :)

Work

Case Studies

 

Credit Tradelines

Making it easier to underwrite chattel loan applicants debts which has reduced time between loan stages.

Indicative Quote

Lowering underwriting costs & helping better serve ideal life insurance applicants.

 
 

 

Pixels

The following are examples of work that I either did myself or directed the design of.

Ethos

 
 
 

Innovation as Contextual Creativity

When people hear the word innovation, they often imagine groundbreaking inventions or Silicon Valley moonshots. But to me, innovation isn’t always about creating something the world has never seen. Often, it's about recognizing proven patterns, understanding their strengths, and applying them in new, thoughtful contexts. True innovation is just as much about insight as it is invention. Whether it's integrating a workflow that’s worked well elsewhere into a new team or creatively reapplying a classic framework to a modern problem, innovation often lives in the thoughtful remix—not just the brand-new.

Relationships Are the Real Infrastructure

No amount of process or tooling can replace genuine human connection. I believe strongly in investing in relationships —with direct reports, peers, and those I report to. Especially in today’s remote-first world, those natural moments of connection that happen in shared spaces need to be intentionally cultivated. Building rapport, understanding motivations, and finding common ground with others bridges the communication gaps that inevitably arise. My goal isn’t just better collaboration—it's to elevate others, create mutual trust, and ensure everyone is in the best possible position to succeed.

Striving for Great, Not Perfect

I hold high standards for the work my team and I deliver. I truly believe that producing great work—measurable, meaningful, and consistent—leads to real business impact. But I also understand the trap of perfectionism. Pursuing “perfect” often delays progress and exhausts energy that could be used more effectively elsewhere. Candidly this is a life long struggle for me. That’s why I advocate for great, not perfect. It’s a fine balance, but one that I’ve learned to navigate: delivering exceptional quality without getting lost in endless refinement. I'm comfortable pushing myself and my teams to be great—and knowing when it's time to ship.

The Value of Showing Up and Giving Your All

Finally, I deeply value working hard. Whether the task at hand is inspiring or tedious, rewarding or thankless—I believe in giving it your best. This doesn’t mean burning out or glorifying hustle culture. It means honoring your work with effort, discipline, and a sense of purpose. Sometimes the hardest challenges are the ones with the least immediate payoff, but I’ve seen time and time again how consistent effort, even in the small things, builds credibility, momentum, and results.

 

Experience

 

That’s me circa 2007, in the days when I had hair and had hair and was producing documentaries. At the time I had co-founded a record label/ event promotion/ production company, A Silence Production with my closest friends in Abilene Texas.

I've always been drawn to the intersection of technology and art. In 8th grade, I designed and built my first Geocities site, and that experience cracked open the world of web development and design for me. That early spark ultimately set me on a path toward a career in digital products, with a few creative detours along the way.

Over the years, I’ve launched businesses, produced albums, directed documentaries, and worked across nearly every aspect of digital product—from strategy to execution. I’ve found my sweet spot at the intersection of product management and product design. For the past decade, I’ve led teams in early-stage startups where doing more with less is the norm. Those experiences have shaped how I build high-performing, cross-functional teams. I focus on developing leaders who deliver, care deeply about the work, and bring each other along in the process.

 
 

Where I’ve Worked

 

Original Content

The IveBenThinking Podcast

Writings